Fiverr has become a go-to platform for freelancers to showcase their skills and for businesses to find talented individuals to tackle a wide variety of tasks. With hundreds of service categories available, it can be tough to know which services are most in demand. This article dives deep into the best-selling services on Fiverr in 2024, drawing on research and insights from various sources.
Content Writing
Content writing continues to be a top-selling service on Fiverr1. As businesses and individuals alike recognize the importance of high-quality written content for websites, blogs, social media, and marketing materials, they are increasingly turning to freelance writers on Fiverr to meet their needs. But it’s not just about putting words together; successful content writers on Fiverr possess a diverse skillset, including SEO knowledge, copyediting, and creativity, to ensure the content they produce drives traffic and engagement1. The demand for skilled content writers who can create informative, engaging, and SEO-optimized content is only expected to grow in the coming years.
One area within content writing that has seen a surge in popularity is writing product reviews3. With online reviews playing a significant role in influencing consumer purchasing decisions, businesses often hire freelance writers to craft persuasive and informative reviews that highlight the benefits of their products3.
Graphic Design
Graphic design is another thriving category on Fiverr, encompassing a wide array of services, from logo design and infographic creation to designing marketing materials1. Businesses of all sizes need visually appealing and effective graphics to communicate their brand message and capture the attention of potential customers1. Fiverr provides a platform for talented graphic designers to connect with clients and offer their expertise in creating visually compelling designs that make a lasting impression1.
Within graphic design, several specific services stand out due to their high demand:
- Logo Design: A logo is often the first visual representation of a brand, and businesses understand the importance of a unique and memorable logo that effectively communicates their brand identity1. However, creating a successful logo requires more than just artistic talent. Logo designers on Fiverr need to be aware of existing logos, copyright laws, and how to evoke a specific feeling or message with an image1.
- Flyer Design: Flyers remain a powerful marketing tool for businesses to promote events, special offers, or new products3. Fiverr connects designers with clients seeking eye-catching and informative flyers that effectively convey their message and drive customer engagement3.
- Business Card Design: In today’s digital age, business cards still hold value as a tangible representation of a brand and a tool for networking and making a professional impression3. Fiverr offers a platform for designers to create unique and memorable business cards that help clients stand out from the crowd3.
- eBook and Book Cover Design: Whether it’s an eBook or a printed book, a visually appealing cover is crucial for attracting readers and conveying the essence of the content within3. Fiverr provides a platform for designers to create eye-catching covers that entice potential readers and help authors make a strong first impression3.
- Canva Design: Canva’s user-friendly interface and accessibility have made it a popular tool for creating visuals, leading to a growing demand for designers who can leverage Canva’s features to produce professional designs for social media, marketing materials, and more3.
Social Media Marketing
Social media marketing services are highly sought-after on Fiverr, as businesses increasingly prioritize establishing a strong online presence and engaging with their target audience2. Services such as social media management, content creation, and advertising campaigns are popular among businesses looking to increase brand visibility and drive customer engagement2. Fiverr offers a platform for social media experts to showcase their skills and help businesses achieve their social media marketing goals2.
One key insight from the research is that successful digital marketers on Fiverr go beyond simply executing tasks3. They are active members of online communities, engage with clients on platforms like LinkedIn and Facebook, and strive to build strong relationships with their clients3.
Video Creation and Editing
Video has become a dominant form of content consumption, and businesses are increasingly incorporating video into their marketing strategies to capture attention and effectively convey their message2. Fiverr offers a wide range of video creation and editing services, including animation, explainer videos, and video editing, catering to the growing demand for high-quality video content2.
Within video services, certain areas have gained significant traction:
- Testimonial Videos: Authentic testimonials are a powerful tool for building trust and credibility, and businesses often turn to freelance videographers on Fiverr to create high-quality testimonial videos that showcase the positive experiences of their customers3.
- Whiteboard Animation Videos: Whiteboard animation videos have become increasingly popular among marketers and small business owners as an engaging and informative way to present information and explain complex concepts2. This trend creates opportunities for animators with whiteboard animation skills to find clients on Fiverr2.
Website Development and Design
With the ever-growing importance of having a strong online presence, website development and design services are in high demand on Fiverr3. Businesses and individuals turn to Fiverr to find skilled web developers and designers who can create user-friendly and visually appealing websites that effectively represent their brand and achieve their online goals3. Services such as WordPress development, e-commerce store setup, and website customization are popular on the platform3.
Two key areas within website development and design have seen a surge in popularity:
- Shopify Store Development: Shopify has become a leading platform for e-commerce, particularly for dropshipping businesses2. This has led to a growing demand for Shopify store developers who can customize stores, optimize them for conversions, and create unique online shopping experiences2.
- Mobile App Development: The mobile app market continues to expand rapidly, and businesses are seeking skilled developers to create innovative and user-friendly apps for iOS and Android platforms3. Fiverr provides a platform for mobile app developers to connect with clients and contribute to the ever-evolving world of mobile applications3.
The Rise of AI Services on Fiverr
One notable trend on Fiverr is the significant increase in searches for AI-related projects4. Searches for these services have surged by over 650%, highlighting the growing demand for AI-related skills and services on the platform4. This includes services like AI artists who can create unique digital art, AI consultants who can guide businesses in leveraging AI effectively, and AI tool developers who can create custom AI solutions4.
Photo Editing and Retouching
Photo editing and retouching services are also popular on Fiverr, with a particular emphasis on removing image backgrounds3. Individuals and businesses often need to edit product photos or portraits for online use, and Fiverr provides a platform for skilled photo editors to offer their services and help clients achieve the desired results3.
Other Popular Services
In addition to the major categories mentioned above, Fiverr offers a wide range of other services that consistently see high demand. These include:
- Virtual Assistant: Virtual assistants provide valuable support to businesses and individuals by handling various administrative, technical, or creative tasks, allowing their clients to focus on their core responsibilities3.
- Proofreading and Editing: Ensuring written content is free of errors and meets high-quality standards is essential for businesses and individuals1. Fiverr offers a platform for skilled proofreaders and editors to refine written materials and ensure they are polished and professional1.
- Resume and Cover Letter Writing: In today’s competitive job market, a well-crafted resume and cover letter are crucial for making a strong first impression1. Fiverr connects job seekers with experienced writers who can help them create compelling resumes and cover letters that highlight their skills and experience1. It’s important for these writers to be familiar with what makes a resume stand out, including the use of keywords and avoiding common red flags1.
- Voice Over Services: Professional voice overs are essential for various types of content, including videos, presentations, and audio recordings2. Fiverr offers a platform for voice-over artists to connect with clients and provide high-quality voice overs that enhance the impact of their content2.
- Translation: As businesses and individuals increasingly interact with people from different countries and cultures, the need for translation services continues to grow4. Fiverr connects clients with skilled translators who can accurately and effectively translate written or spoken content from one language to another4.
Fiverr Marketplace Statistics
Fiverr has established itself as a leading platform in the freelance gig economy, with a large and active user base. However, it’s important to note that the number of active buyers has slightly decreased in 20245.
| Metric | 2023 | 2024 | Change (%) |
|---|---|---|---|
| Active Buyers (millions) | 4.2 | 3.8 | -9 |
| Spend per Buyer ($) \$ | 271 \ | 296 \ | 9 \ |
| \ | Revenue (Q3) ( millions) | 92.5 | 99.6 |
Despite the slight decline in active buyers, Fiverr has seen an increase in spend per buyer, indicating a growing willingness among clients to invest in freelance services5. Fiverr’s revenue also continues to grow, demonstrating the platform’s success in connecting freelancers with clients5.
| Source | Percentage (%) |
|---|---|
| United States | 21.67 |
| Search Engines | 19.6 |
| Social Media Platforms | 6.28 |
The United States remains a significant market for Fiverr, accounting for a substantial portion of traffic and revenue5. Search engines and social media platforms play a key role in driving traffic to Fiverr, highlighting the importance of online visibility for the platform’s success5.
Fiverr’s popularity is further evidenced by the significant number of app downloads. The Fiverr app has been downloaded 526,900 times on the Apple App Store and 341,000 times on the Google Play Store5. This accessibility through mobile devices makes it convenient for both freelancers and clients to connect and engage with the platform5.
Furthermore, Fiverr acquired Stoke Talent, a freelancer management startup, for $95 million4. This acquisition signifies Fiverr’s expansion into the freelancer management market and its commitment to providing comprehensive solutions for businesses that rely on freelance talent4.
One crucial aspect for potential freelancers to consider is that Fiverr sellers keep 80% of the gig order value4. This transparent fee structure allows freelancers to understand their earnings potential and make informed decisions about offering their services on the platform4.
Another notable statistic is Fiverr’s high visitor-to-lead conversion rate of 27.1%5. This indicates that a significant portion of visitors who explore Fiverr end up purchasing services, making it an attractive marketplace for freelancers to find clients and grow their businesses5.
Fiverr Community Insights
The Fiverr community forum provides valuable insights into the experiences and perspectives of freelancers on the platform6. Discussions on the forum cover a wide range of topics, including strategies for ranking Fiverr gigs higher in search results, attracting students using Instagram marketing, and tips for getting more orders on Fiverr6. These discussions offer valuable advice and support for freelancers looking to succeed on the platform6.
Conclusion
Fiverr offers a diverse and dynamic marketplace for freelance services, catering to the evolving needs of businesses and individuals seeking skilled talent. While content writing, graphic design, social media marketing, video creation and editing, and website development and design remain among the most popular services, the rise of AI services and the continued demand for specialized skills like photo editing and translation demonstrate the platform’s adaptability to emerging trends.
The slight decline in active buyers in 2024 highlights the importance for freelancers to stay competitive by offering high-quality services, building strong profiles, and actively engaging with potential clients. However, the increase in spend per buyer and Fiverr’s continued revenue growth suggest a positive outlook for the freelance gig economy and the opportunities available on the platform.
Aspiring freelancers can leverage Fiverr’s popularity and resources to build successful careers by focusing on high-demand areas, developing a strong portfolio, and actively participating in the Fiverr community. By understanding the trends and insights discussed in this article, freelancers can position themselves for success in the dynamic and ever-evolving world of online freelancing.
Works cited
1. 19 Best Fiverr Gigs in 2024 – Credello, accessed January 24, 2025, https://www.credello.com/side-hustles/best-fiverr-gigs/
2. 20 Best Selling Fiverr Gig Ideas to Start in 2024 – HUNTLANCER, accessed January 24, 2025, https://www.huntlancer.com/best-selling-fiverr-gig-ideas-2020/
3. 20 Best Fiverr Gigs to Make Money in 2024 | by Zohaib Arshad …, accessed January 24, 2025, https://medium.com/@chzohaib.arshad59/20-best-fiverr-gigs-to-make-money-in-2024-57da6c3bee6c
4. Fiverr Statistics (2024): Users, Demographics, and Top Services – Skillademia, accessed January 24, 2025, https://www.skillademia.com/statistics/fiverr-statistics/
5. Fiverr Users Statistics: How Many People Use Fiverr In 2025 – Search Logistics, accessed January 24, 2025, https://www.searchlogistics.com/learn/statistics/fiverr-users/
6. Fiverr Forum | FiverrLytics, accessed January 24, 2025, https://www.fiverrlytics.com/forum
