If you run an agency or productized service in 2025, a polished GoHighLevel white label setup is a brand multiplier. Your clients log in at your domain, see your logo and colors, receive emails from your sending domain, and (optionally) download your mobile app from the stores. This guide walks you through a clean, reliable rollout—custom domains and SSL, email authentication (SPF/DKIM/DMARC), app/portal branding, optional mobile app white label, and a QA checklist—so you can launch fast and avoid common pitfalls. We’ll also keep your WordPress site lean with native embeds and smart DNS decisions.
Start GoHighLevel — all-in-one CRM, calendars, automations, and pages you can fully white label.
GoHighLevel White Label: What You’ll Build
- Branded login and app domain with valid SSL (e.g.,
app.yourdomain.com). - Custom branded web app: logos, colors, favicons, email footers, and support links.
- Authenticated email sending with SPF/DKIM/DMARC for deliverability.
- Client portal and assets embedded on WordPress without hurting Core Web Vitals.
- Optional: iOS and Android white-labeled mobile apps under your developer accounts.
- Governed roles/permissions, branded notifications, and a QA’d onboarding flow.
Prerequisites and Planning
- Plan eligibility: Ensure your GoHighLevel agency plan supports white labeling and (if needed) mobile app branding. Features vary by plan—confirm in-app before proceeding.
- Domain & DNS: Control of your DNS (Namecheap, Cloudflare, etc.). If you need a fast registrar, try Namecheap.
- Brand kit: SVG/PNG logo variants, monochrome mark, favicon (32×32, 48×48), and hex color palette with accessible contrast.
- Email sending: Decide if you’ll use GoHighLevel’s native sending or connect a provider. You’ll configure SPF/DKIM/DMARC on your root domain or a subdomain.
- Optional mobile app: Active developer accounts (Apple and Google) and app metadata (name, short/long description, icons, screenshots).
Custom Domains & SSL (App/Login)
White labeling starts with your own branded domains for the login and app. Always follow the exact DNS targets shown in GoHighLevel—targets may change by region and are kept current in-app.
- Choose hostnames: Common picks are
app.yourdomain.com(web app) andlogin.yourdomain.comoraccounts.yourdomain.com(auth). Keep them short and memorable. - Add domains in GHL: In your agency settings, open Domains and add your chosen hostnames. Copy the required DNS records (usually CNAMEs to a
*.msgsndr.comtarget). - Create DNS records: In your DNS provider (e.g., Namecheap), add the CNAMEs exactly as provided. Do not guess targets—use what the app displays.
- Wait for propagation: DNS can take minutes to hours. Use your provider’s DNS checker or a public one to confirm.
- Issue SSL: Back in GHL, trigger/verify SSL issuance. You should see a valid certificate within minutes after DNS resolves.
- Test: Visit the new domains in an incognito window and confirm the login and app load with your brand and a valid padlock (HTTPS).
Troubleshooting: If SSL fails, re-check the CNAME host/target, ensure no conflicting A records, and confirm proxy settings (e.g., in Cloudflare) match GHL guidance.
Email Sending: SPF, DKIM, and DMARC
Branded email is essential for trust and deliverability. Authenticate your sending domain before you send production emails.
- Select the sending domain: Use your root or a subdomain like
mail.yourdomain.comto separate marketing from corporate mail. - Add DNS records: In GHL’s email settings, copy the SPF, DKIM, and (if provided) tracking/CNAME records. Paste them into your DNS exactly as shown.
- Publish DMARC: Add a basic DMARC policy to start (e.g.,
v=DMARC1; p=none; rua=mailto:[email protected]) and tighten over time (quarantine/reject) once aligned. - Verify: Use GHL’s verification or a third-party checker to ensure SPF/DKIM pass. Send test emails to multiple inboxes (Gmail/Outlook) and monitor placement.
- Compliance: Include your business address and unsubscribe links. If you plan to use SMS, ensure A2P/consent compliance separately.
Branding the Web App & Client Portal
- Logos & colors: Upload light/dark logos and define primary/secondary colors. Check contrast for accessibility.
- Favicon & meta: Add favicons and a short site/app name. Test how it renders on tabs and mobile home screens.
- Support & legal: Set your help URL, support email, Terms, and Privacy links. Keep them consistent across login, footer, and emails.
- Email branding: Configure from-name/from-address and footer branding so clients see a consistent sender identity.
- Notifications: Customize system notifications to reflect your brand voice and clarity standards.
Mobile App White Label (Optional)
Offer a premium, app-store experience under your brand. This takes more setup but adds stickiness and perceived value.
- Enroll & prepare: Apple Developer and Google Play Console accounts are required. Prepare app name, short/long descriptions, feature graphics, icons, and screenshots.
- Configure in GHL: In the mobile white label module, enter your app details, brand colors, and assets. Follow the prompts for bundle IDs and package names.
- Build & submit: Generate builds and submit to Apple/Google review. Expect iteration for store compliance (privacy URLs, screenshots, content rating).
- Updates & support: Plan a light release cadence (e.g., quarterly) and ensure support docs cover login, notifications, and troubleshooting.
Note: Store guidelines evolve. Keep your Privacy Policy/Terms current and localized as needed.
Security, Roles, and Governance
- Roles/permissions: Define least-privilege roles for clients vs. internal team. Audit monthly.
- SSO/MFA: If available, enable MFA for internal users. Document password reset and account recovery steps for clients.
- Change control: Version your templates and workflows. Use tags and naming conventions to avoid conflicts across client sub-accounts.
WordPress Integration (Keep It Lean)
- Embed lightly: Use native HTML blocks for forms/calendars. Avoid heavy page builders on high-traffic pages.
- UTMs & attribution: Add hidden UTM fields to forms and fire conversions on thank-you pages.
- Hosting matters: Use performant hosting (try Hostinger) and compress images to protect Core Web Vitals.
Related internal reads: GoHighLevel ↔ WordPress Integration (2025), Calendar Booking Setup, SMS Automation Setup.
Packaging & Monetization (No Prices Without Verification)
White label unlocks tiered offers (basic CRM, automations, bookings, reporting, mobile app). Model value and total cost of ownership before publishing offers and verify all prices on official pages at purchase time.
- Bundle by outcomes: Lead capture → booking → show-up → reporting. Gate advanced features in higher tiers.
- Billing: Use native billing or integrate with your preferred processor (e.g., Stripe).
- Trials & onboarding: Offer a guided 7–14 day pilot with a success checklist rather than unguided sandbox time.
QA Checklist (15 Minutes Before Launch)
- Domains resolve over HTTPS with valid SSL; no mixed content warnings.
- Logos/colors render correctly on login, app header, and email templates.
- SPF/DKIM pass; DMARC policy published; test email lands in inboxes.
- Client roles restrict access as intended; MFA enabled for staff.
- Forms/calendars embedded on WordPress with UTM capture and conversion events.
- Support links and legal pages point to current, public URLs.
Troubleshooting & Pro Tips
- DNS conflicts: Remove old A records that collide with new CNAMEs for the same host.
- Cloudflare: Follow GHL guidance on orange/gray cloud proxy settings for CNAMEs.
- Deliverability: Warm up new sending domains, keep list hygiene tight, and separate transactional from marketing streams.
- Accessibility: Aim for AA contrast and add alt text to logos/icons.
Alternatives and When White Label Isn’t Needed
- Skip for MVPs: If you’re validating offers, start with default branding and invest once you hit traction.
- Consider HubSpot/Salesforce: If you need advanced RevOps or custom object modeling, see GHL vs HubSpot (2025).
Implementation Timeline (1–2 Days)
- Day 1 AM: Add domains, DNS, SSL; upload logos/colors; set support/legal.
- Day 1 PM: Configure email auth (SPF/DKIM/DMARC); send tests; embed a form/calendar on WordPress.
- Day 2: Lock roles/permissions, finalize email templates, document onboarding, and run the QA checklist.
Try GoHighLevel — launch a fully branded client portal in days.
Final Recommendations
- Follow in-app DNS targets exactly; don’t guess hostnames.
- Authenticate email before any campaign and monitor DMARC reports.
- Keep WordPress light—use native embeds and optimize images.
- Document roles, onboarding, and support pathways to reduce churn.
FAQs
Do I need a special GoHighLevel plan for white labeling?
Some white label features (and mobile app branding) require specific agency tiers. Check your in-app plan details before starting.
What domains should I use for the app and login?
Common: app.yourdomain.com and login.yourdomain.com (or accounts.yourdomain.com). Keep them short and brand-consistent.
How long does SSL take after adding CNAMEs?
Once DNS propagates, SSL typically issues within minutes. If it fails, recheck your CNAMEs and any conflicting records.
Can I use a subdomain for email sending?
Yes. Many brands use mail.yourdomain.com or news.yourdomain.com to separate marketing from corporate email.
What if emails go to spam?
Verify SPF/DKIM, add DMARC, warm up gradually, prune cold contacts, and tighten content quality. Test across Gmail and Outlook.
Is a white-labeled mobile app required?
No. It’s optional and best when you’re ready for app-store submissions and ongoing updates.
Will white labeling affect WordPress performance?
No, if you embed lightly. Use native HTML blocks and keep assets optimized. See our integration guide.
How do I package tiers without quoting wrong prices?
Bundle by outcomes and verify any vendor pricing on official pages before publishing. Model your TCO (licenses + time + integrations).
Can I migrate later if I change tools?
Yes. Keep properties standardized, document workflows, and use middleware for data migration.
Where can I find official setup instructions?
Start with GoHighLevel Help Center and follow the in-app domain/email wizards for region-specific targets.
Recommended resources
- GoHighLevel — all-in-one platform with white label options.
- Namecheap — domains and DNS management.
- Hostinger — fast WordPress hosting for clean embeds.
- Envato — brand assets, icons, and UI kits.
- AppSumo — complementary tools and lifetime deals.
Disclosure: Some links are affiliate links. If you purchase through them, we may earn a commission at no extra cost to you.
Related internal reads
